Our Patterns

There is something about patterned pajamas that reminds us of our childhood. We try to instill a bit of that care-free comfort and joy with our fun, playful fabric patterns.

Sketch Flower

Capturing the nostalgic charm of handcrafted embroidery. Sketched lines mimic needle stitches adding depth and dimension to each hand drawn flower.

Emmy Flower

Hello again, Emmy Flower! This pattern remains one of our most loved and sought after florals for its whimsical illustration, soft floral details and tranquil design. Experience the comfort of Emmy Flower in two new colourways.

Ikat Marks

A hand-sketched pattern born from yarn dyed techniques, Ikat Marks blends artistry and tradition to create a bold statement. With distinctive brush marks that layer seamlessly, it introduces a dynamic texture that captivates and beckons to be touched. The use of contrasting colours heightens the pattern’s vibrancy and infuses it with a modern edge. Guaranteed to brighten any bedtime ensemble!

70s Flower

Groove into comfort with this 70s inspired retro flower print. Bold pops of colour grounded against contrasting fabric choices are reminiscent of lazy Sundays lying around the house while listening to your favourite record on repeat.

Fair Isle

Known for its warmth and coziness, our Fair Isle is a hand-illustrated version of a classic and timeless design that will add a touch of tradition, color, and charm to your nighttime routine.

Tie Dye

Embracing peace, love and comfort, the free flowing spirit of our Tie Dye reduces stress and induces everlasting cozy moments. Hand dyed to produce beautiful variations in colour placement, size, and blend making each set truly one of a kind.

Safari Flower

A vintage This is J print, originally drawn in 2010 combining floral sketches from travels abroad to create a delicate, free flowing, hand-sketched flower compilation. The soft lines of leaves and thorns anchor the design while spontaneous bold pops colour create whimsy - both working together in a delicate and harmonious way.

Bookhou x This is J

When Art Meets Comfort. A lino cut, hand stamped pattern created by Bookhou designer, Arounna Khounnoraj, in collaboration with This is J. The distinctive neutral palette was inspired by Arounna Khounnoraj’s style and brought to life as a repeat pattern on signature This is J fabric soft stretch fabric.