Cute & Cozy

In Matching Stripes

Welcome to Comfort

Pajamas & Loungewear for more than just the bedroom.

We make ultra-soft, moisture-wicking, stylish sleepwear & loungewear —
hand printed with our unique and vibrant designs.

Ethically made in Canada.

Discover Our Pajamas & Loungewear

ABOUT THIS IS J

Meet Jaimie

"I started This is J to fill a personal need for comfortable accessories that were both fashionable and functional. 20 years have gone by since selling our first headband and I feel an even stronger calling to provide beautiful products that play a part in your everyday life."

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The Comfort Series

Q & A with MJ DeCoteau

Q & A with MJ DeCoteau

A Conversation with MJ Decoteau This month, we’re proud to share that we’ve partnered with Rethink Breast Cancer - a pioneering organization that is reshaping the way the world thinks about an...
Q & A with Diala Canelo

Q & A with Diala Canelo

A Conversation with Diala Canelo Diala Canelo wears a lot of hats. Not only is she a cookbook author, recipe creator, food photographer, flight attendant, CrossFit enthusiast, mother of two, w...
Q & A with Brittnee Blair

Q & A with Brittnee Blair

A Conversation with Brittnee Blair Brittnee Blair  is celebrated for her authenticity, warmth, and confidence advocacy. A former on-air reporter for ET Canada, she has interviewed stars like R...