A Very Scandinavian Holiday

Lounge In Comfort & Style With the Ones You Love.

Share Your Comfort

The Holiday Sleepwear Collection

The Plaid Collection

Your Uniform for the Cozy Season

Bookhou x This Is J

The Collaboration You've Been Dreaming Of...

Sketch Flower Collection

Sweet. Stylish. Sophisticated.

The 70s Flower Collection

Softness, Comfort & Good Vibes Only

The Varsity Collection

GET YOUR COMFORT GAME ON!

Mix & Match

To Make Your Perfect Set

We make ultra-soft, moisture-wicking, stylish sleepwear and fashion accessories — hand printed with our unique and vibrant designs.

As Seen In

Pattern People

Each season, we strive to create a collection of textile prints that compliments our everyday lives.

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Made in Canada

Quality and local manufacturing is important to us. We cut and sew all of our products in Canada.

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Comfort Lovers

We start with the feel of the fabric, ensuring that our textiles have a soft hand and gentle touch.

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A note from 'J'

I started This is J to fill a personal need for comfortable accessories that were both fashionable and functional. 19 years have gone by since selling our first headband and I feel an even stronger calling to provide beautiful products that play a part in your everyday life.