The Varsity Collection


*Dreamers Only*
Tie Dye Collection

Dream Big. Dream Bold. Dream in Comfort.

For the Love of Blue...

Love, Lounge & Dream in our Comfiest Blue Styles

The Graphic Collection

Your Wardrobe Staples Reimagined

Sketch Flower Collection

Sweet. Stylish. Sophisticated.

Bookhou x This Is J

The Collaboration You've Been Dreaming Of...

Mix & Match

To Make Your Perfect Set

Vintage Emoji

Playful Patterns + Pure Comfort = Sweet Dreams

We make ultra-soft, moisture-wicking, stylish sleepwear and fashion accessories — hand printed with our unique and vibrant designs.

As Seen In

Pattern People

Each season, we strive to create a collection of textile prints that compliments our everyday lives.

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Made in Canada

Quality and local manufacturing is important to us. We cut and sew all of our products in Canada.

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Comfort Lovers

We start with the feel of the fabric, ensuring that our textiles have a soft hand and gentle touch.

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A note from 'J'

I started This is J to fill a personal need for comfortable accessories that were both fashionable and functional. 19 years have gone by since selling our first headband and I feel an even stronger calling to provide beautiful products that play a part in your everyday life.