April Showers Bring May Flowers...

Hello Checkerboard!

Experience the Comfort of our Newest Sleepwear Collection


Float into Outer Space and Dream among the Stars

Bamboo Jammers

Pajamas For More Than Just the Bedroom.

Bookhou x This Is J

The Collaboration You've Been Dreaming Of...

Sketch Flower Collection

Sweet. Stylish. Sophisticated.

The 70s Flower Collection

Softness, Comfort & Good Vibes Only

The Varsity Collection


We make ultra-soft, moisture-wicking, stylish sleepwear and fashion accessories — hand printed with our unique and vibrant designs.

As Seen In

Pattern People

Each season, we strive to create a collection of textile prints that compliments our everyday lives.

Learn More

Made in Canada

Quality and local manufacturing is important to us. We cut and sew all of our products in Canada.

Learn More

Comfort Lovers

We start with the feel of the fabric, ensuring that our textiles have a soft hand and gentle touch.

Learn More

A note from 'J'

I started This is J to fill a personal need for comfortable accessories that were both fashionable and functional. 20 years have gone by since selling our first headband and I feel an even stronger calling to provide beautiful products that play a part in your everyday life.