The Comfort Series

September Edition Featuring...

Fall into Comfort

New Season. Fresh Patterns. Best Sleepwear.


Spilling the Tea on Comfort...

Hello Checkerboard!

Experience the Comfort of our Newest Sleepwear Collection

Bamboo Jammers

Pajamas For More Than Just the Bedroom.


Float into Outer Space and Dream among the Stars

Bookhou x This Is J

The Collaboration You've Been Dreaming Of...

Sketch Flower Collection

Sweet. Stylish. Sophisticated.

The 70s Flower Collection

Softness, Comfort & Good Vibes Only

The Varsity Collection


We make ultra-soft, moisture-wicking, and stylish sleepwear & loungewear for women, men & kids — dyed and hand printed with our unique and vibrant designs. 100% made in Canada. Welcome to the sleep of your dreams!

As Seen In

Pattern People

Each season, we strive to create a collection of textile prints that compliments our everyday lives.

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Made in Canada

Quality and local manufacturing is important to us. We cut and sew all of our products in Canada.

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Comfort Lovers

We start with the feel of the fabric, ensuring that our textiles have a soft hand and gentle touch.

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A note from 'J'

I started This is J to fill a personal need for comfortable accessories that were both fashionable and functional. 20 years have gone by since selling our first headband and I feel an even stronger calling to provide beautiful products that play a part in your everyday life.