There are many ways to mark the holiday season—ornaments passed down through generations, the smell of something sweet baking in the oven, a calendar filled with family gatherings and cozy nights in. But over the years, one tradition has taken hold in households everywhere, and it shows no sign of slowing down: matching holiday pajamas.
Whether you’re snapping the annual family photo, lounging by the fire, or opening gifts in the early morning glow, coordinated PJs have become a joyful, feel-good ritual that brings people together. And honestly? We’re here for it.
At This Is J, we’ve seen firsthand how this tradition has grown—from one family ordering a few matching sets to entire extended clans coordinating their patterns, down to the dog’s bandana and Grandpa’s sleep mask. Our ultra-soft bamboo pajamas have become a holiday staple, and we don’t take that lightly.
So how did this cozy tradition start? And what makes it so special year after year?
A Brief History of Matching Holiday Pajamas
Like many great traditions, matching family pajamas have roots in nostalgia. Think about the magic of childhood holidays—the anticipation, the warmth, the fuzzy slippers. Coordinated sleepwear became a way to bottle up those feelings and make them wearable.
It started quietly, often with parents buying cute PJ sets for their kids to wear on Christmas morning. Then came the photo ops. Then came the parents joining in. Then the grandparents. Then the dog. Suddenly, matching pajamas became less of a trend and more of a tradition.
What was once reserved for festive snapshots is now an all-day, all-family uniform for holiday cheer.
Why We Love to Match (Especially in Pajamas)
There’s something powerful about getting dressed in matching PJs. It instantly creates a sense of togetherness, playfulness, and ease. It says, “We’re in this moment together.” No fancy outfits. No uncomfortable waistbands. Just soft, cozy, coordinated comfort.
And while the photos are adorable, the real magic happens in between the clicks. It’s the movie marathons, the pancake breakfasts, the spontaneous dance parties. It’s watching the kids race around in their matching sets while Grandma sips tea in hers. It’s comfort, multiplied.
At This Is J, we believe that comfort is universal—and so is the joy of matching.
Why This Is J Has Become a Holiday Staple
Year after year, families come back to us to outfit their holidays. And we think that speaks volumes. Our pajamas aren’t just for the ‘gram—they’re designed to feel incredible, last beautifully, and bring people together in the softest way possible.
Here’s why our customers tell us This Is J is their go-to for holiday matching:
1. The Fabric:
Our signature bamboo fabric is ultra-soft, breathable, and moisture-wicking. That means it keeps everyone cool and dry—even during a marathon cookie decorating session. It’s gentle on sensitive skin (yes, even the baby’s) and comfortable enough to wear long after the decorations are packed away.
2. The Fit and Feel:
We’ve spent over two decades perfecting styles that look good on every body. Our pieces are flattering, forgiving, and thoughtfully designed to move with you. From toddlers to teens, moms to grandpas, our mix-and-match sizing and silhouettes make it easy to find the perfect fit for everyone in the family.
3. The Patterns:
Each of our patterns is hand-drawn and screen printed in Canada, inspired by vintage textiles, nature, and the charm of seasonal nostalgia. Whether you’re into classic tartans, whimsical florals, or minimalist stripes, there’s a design that will feel like “yours.”
4. The Extras:
We don’t stop at pajamas. Add on a matching bamboo headband, a cozy hat, a sleep mask, or a dog bandana, and suddenly you’ve got the kind of coordination that would make Santa proud.
5. Made in Canada with Care:
All of our products are made ethically and entirely in Canada. We believe in local craftsmanship, small-batch production, and knowing the hands that help bring our pieces to life. Our customers love knowing their holiday PJs are part of something meaningful.
The Gift That Keeps on Giving
One of the best things about matching holiday pajamas from This Is J? They’re not just for December. Our bamboo fabric is breathable and versatile enough for year-round wear. The styles transition effortlessly from snowy mornings to springtime lounging and everything in between.
Gift a set now, and they’ll still be wearing it in July. Probably while holding a popsicle and thinking about the next family get-together.
Holiday pajamas are more than just a gift. They’re a reminder of time spent together. A physical memory you can fold and tuck away. A tradition that grows with your family.
A great time to take advantage of this trend is during Black Friday / Cyber Monday when you can snap up some great deals right before the Xmas period begins - and enjoy your purchases all through December.
Ready to Make It Official?
Whether you’re starting your matching pajama tradition this year or returning for your annual order, we’re honoured to be part of your story.
So gather the gang. Pick your print. Grab an extra sleep mask for Grandma and a dog bandana for your four-legged sidekick. Because when the wrapping paper is long gone and the tree lights have dimmed, you’ll still have the warmth of those cozy matching moments.
And let’s be honest: comfort like this deserves to be celebrated.
Shop Holiday Matching Pajamas
Made for memories. Loved year after year. Soft enough to never take off.
