This Is J x Rethink Breast Cancer

Supporting the Cause

We’re proud to announce our partnership with Rethink Breast Cancer, an organization dedicated to educating, empowering, and advocating for those affected by breast cancer.

Our connection to the cause is personal. Like many of you, breast cancer has touched our lives and the lives of those close to us. We’re committed to supporting the change Rethink strives for. That’s why we’re excited to partner with Rethink Breast Cancer as part of their reimagined Give-A-Care collection, launching this fall. This special initiative offers meaningful products designed to bring comfort and care to those navigating breast cancer, and we’re honoured to contribute.

this is j x rethink breast cancer

Let's Make an Impact Together

Launching in October, in recognition of Breast Cancer Awareness Month, This Is J will join Rethink Breast Cancer as an Impact Partner, pledging 15% of the proceeds from the sale of our Henley Harem Bamboo Jammers Set in Tie Dye Crush to their incredible cause. It’s our way of giving back and standing alongside a community that deserves so much support.

Together, we can help Rethink continue their vital work and improve lives, one cozy set of jammers at a time.

Join us in making a difference.

rethink breast cancer's mission

Rethink's mission is clear: to improve the experience and outcomes of historically underserved groups—particularly women diagnosed at a younger age, those facing metastatic breast cancer, and individuals marginalized due to social determinants of health. Their work is inspiring, and it resonates deeply with us at This Is J.

Get Cozy for a Cause

15% of proceeds from the sale of our Henley Harem Bamboo Jammers Set in Tie Dye Crush will be donated to Rethink Breast Cancer.

"I had a long road of treatment and recovery ahead of me and wanted to wrap myself in as much comfort as possible. My Bamboo Jammers brought me all that comfort and more. I'm grateful that I had them to wear every day throughout my treatment."

Kelly T.