comfort is our love language

The Valentine's Shop

Valentine’s doesn’t have to be serious. Sometimes, it’s just comfort. Experience love, the This is J way.

Swoon Worthy PJs

deliciously cozy

Deep Raspberry Basics

comfy and fresh

Soft Pink Basics

deeply cozy

Burgundy Basics

the look of comfort

Bright Red Basics

In Your Cozy Words...

"Roses and chocolates are nice, but the way to my heart is pyjamas. My boyfriend buys a new pair for me and him every valentines day. Hands down the most thoughtful gift." - Kim

SHOP MATCHING PJS

"The most comfortable gift i've ever given myself. I now treat myself to a new pair every once in a while because they make me feel good!" - Ennica

SHOP new arrivals

"I often get matching PJs for me and my kids for holidays. Valentines day is their favourite because these pj are like wrapping them in a big hug full of love from mum." - Miriam

SHOP Family PJS