If you’re the kind of person who waits all year to replace stretched-out pajamas, stock up on holiday gifts, or finally buy the matching family sets you’ve been eyeing since July, then This Is J’s Black Friday sleepwear sale is basically your Super Bowl, except with fewer commercials and way more softness.
Every year, the sale sneaks in like the first snowfall—quiet, gentle, and full of the promise that cozy nights are about to get even more comfortable. And if you’ve ever slipped into a pair of Bamboo Jammers, you know that “cozy” doesn’t even begin to cover it. We’re talking cloud-level softness, “I guess I live in pajamas now” comfort, and patterns that make you feel festive even when you’re reheating leftovers.
This guide walks you through exactly what to expect from the sale, which deals are too good to scroll past, and how to shop like someone who absolutely did not go into this planning to buy three extra sets “just in case.” (It happens to all of us.)
Snuggle in. Let’s make a plan together.
What to Expect from This Is J’s Black Friday Sale
Every Black Friday, loyal pajama lovers flock to the sale not just for discounts but for the thrill of grabbing the prints and sets that usually sell out long before December. If you’ve followed This Is J for a while, you already know the biggest surprise of the sale is how fast people shop. Blink twice and—poof—the pattern you wanted is in someone else’s cart.
This year’s sale promises:
Deep discounts on Bamboo Jammers
You can expect deals across all your favorite categories—classic sets, kids’ sizes, men’s styles, women’s patterns, and those extra-soft rompers that somehow make lazy Sundays feel like an event. If you’re new here, start by browsing the full lineup of Bamboo Jammers. You’ll quickly understand why they’re the star of every sale.
Holiday prints that feel like a warm hug
Think charming winter motifs, rich colours, and patterns you’ll want to wear while sipping hot chocolate or watching holiday movies you’ve definitely seen 20 times. (It’s not the holidays if you don’t quote the lines before the actors.)
A curated, easy-to-browse sale layout
The Black Friday page—linked throughout the site—keeps everything neat, tidy, and ready for fast decisions. No endless scrolling. No chaos. Just organized coziness at its finest.
The annual “Should I buy extras?” debate
The answer is always yes. These sets have a reputation for becoming holiday favorites, birthday gifts, or that emergency gift you keep in a drawer “just in case someone surprises me with a present.”
And trust me, nothing says “thank you for thinking of me” like pajamas made of Viscose from Bamboo.
Why Bamboo Jammers Are the Ultimate Black Friday Find
If This Is J had a fan club, it would be made entirely of people who put on Bamboo Jammers once and immediately understood life differently. They’re soft, but not the fake soft that disappears after one wash. Breathable, but not flimsy. Warm, but not “wake up sweaty at 3 a.m.” warm. They’re basically pajamas engineered for people who have strong opinions about comfort.
Here’s why they’re the crowned jewel of the Black Friday sleepwear sale:
1. The fabric is next-level cozy
Made from Viscose from Bamboo, Bamboo Jammers feel smooth, cool, and unbelievably gentle. If you’ve ever tried to explain truly soft pajamas to someone who hasn’t worn them, you know it’s almost impossible. It’s like trying to describe a cinnamon bun to someone who’s only ever eaten crackers.
2. They regulate temperature
Ever sleep with one leg outside the covers because you can’t decide if you’re hot or cold? Bamboo Jammers quietly fix that. They breathe. They adjust. They make you feel like a functioning adult, even if your sleeping habits say otherwise.
3. They last
These aren’t pajamas that shrink, fade, or decide they’re retiring after a handful of washes. They keep their shape, their colour, and their “wow, these are ridiculously soft” factor.
4. The prints make bedtime fun
This is where This Is J truly shines. Whether you like cheerful winter patterns or something you can wear year-round, there’s a design that fits your mood. You can browse the full selection anytime on the Bamboo Jammers page.
5. They make gift-giving unbelievably easy
There’s always one person who’s impossible to shop for. Bamboo Jammers turn that person into the easiest checkmark on your list. Trust me: no one ever opens a pajama set and says, “Oh no, comfort.”
How to Shop the Sale Like a Pro
Black Friday shopping has two personalities:
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Calm, organized, ready.
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Panicked, scrolling with one hand while clutching coffee in the other.
Let’s aim for personality #1 this year.
1. Make your wishlist early
Spend a few minutes clicking through your favorite categories before the sale starts. Open your preferred styles, patterns, and sizes. Have them ready. This isn’t overplanning, it’s efficient coziness.
2. Check your sizing before the rush
Because the cuts are designed for comfort, most shoppers find their usual size works perfectly. But if you’re between sizes or shopping for multiple family members, it never hurts to take a quick peek at size guides.
3. Focus on the sets most likely to sell out
Holiday prints, kids’ sizes, and matching family sets disappear quickly. If you want them, grab them first. You can browse more options anytime through the main Blog for style ideas, or head straight to the Bamboo Jammers collection to scope out your favourites.
4. Buy gifts early
Here’s the secret to stress-free holiday shopping: buy gifts during the Black Friday sale and then congratulate yourself for being incredibly responsible while everyone else panics in mid-December.
5. Set a budget—but leave wiggle room
Every year, someone says, “I’m only buying one set.” And every year, that person ends up with three. (No shame. It’s called self-care.)
6. Keep an eye on limited-time offers
Sometimes the best deals pop up for a short window. Stay tuned to This Is J’s Black Friday Page during the event so you don't miss something time-sensitive. You can also follow Fashion Deals News for the latest information about new products in the fashion industry.
Cozy Gift Ideas for Everyone
The beauty of a “This Is J” Black Friday sale is that there’s truly something for everyone. Whether you’re buying gifts, treating yourself, or restocking your pajama drawer after realizing your old ones resemble soft, sentimental dishcloths, here are some easy gift ideas:
For the friend who is always cold:
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A long-sleeve Bamboo Jammers set. Suddenly, winter isn’t so scary.
For the sibling who “never wants anything”:
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A classic-print set that works year-round. Zero overthinking required.
For your partner:
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Matching sets = adorable photo opportunities + comfy movie nights.
For kids:
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Kid-sized Bamboo Jammers might actually help them fall asleep faster. Or at least that’s what you can tell yourself while you enjoy how cute they look.
For yourself (because yes, you count):
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Pick the set that made you smile first. Instincts don’t lie.
For the person you forgot about until the last minute:
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A cozy, neutral-toned set that works for anyone. It’s the pajama version of a warm cup of tea.
If you need more inspiration, browse our Blog page. It’s full of gifting ideas, print spotlights, and behind-the-scenes looks at how patterns and fabrics come to life.
Final Thoughts: The Coziest Black Friday of the Year
Black Friday can sometimes feel like a marathon of shopping carts, countdown clocks, and “only 3 left!” warnings. But with This Is J, it feels different. Softer. Warmer. A little more joyful. It’s less about rushing and more about finding comfort.
Whether you’re hunting for the best Black Friday sleepwear sale deals, choosing your first pair of Bamboo Jammers, or filling your cart with gifts because you’ve decided this is your “organized holiday season,” you’re in the right place. And honestly? There’s something kind of magical about starting the cozy season by treating yourself to pajamas you’ll wear all winter long.
So fluff the pillows. Warm the apple cider. And get ready—This Is J’s Black Friday event is the softest deal you’ll find all year.
